This Privacy Policy ("Privacy Policy") governs your access to, browsing of, and use of the website owned, operated, and maintained by EMPARACY EQUESTRIAN at https://www.emparacyequestrian.com/ (the "Website"), including all associated content, features, functionalities, tools, applications, and services offered through or in connection with the Website (collectively, the "Services").
For the purpose of this Privacy Policy, references to "EMPARACY EQUESTRIAN," "we," "our," or "us" shall mean the legal entity operating the Website and Services, and "you," "your," "Data Principal," or "User" shall mean any natural or legal person accessing, browsing, registering on, or using the Website or Services.
We are committed to respecting your privacy and safeguarding your personal information. This Privacy Policy has been formulated in compliance with the provisions of the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Digital Personal Data Protection Act, 2023 ("DPDP Act"), and all other applicable data protection laws and regulations (collectively, "Applicable Law").
IMPORTANT LEGAL NOTICE
BY ACCESSING, BROWSING, REGISTERING FOR, OR OTHERWISE USING THE WEBSITE OR SERVICES, YOU UNCONDITIONALLY ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND EXPRESSLY ACCEPT AND AGREE TO BE BOUND BY ALL THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO OR ACCEPT THIS PRIVACY POLICY IN ITS ENTIRETY, YOU MUST IMMEDIATELY DISCONTINUE ALL ACCESS TO AND USE OF THE WEBSITE AND SERVICES.
This Privacy Policy constitutes an integral, binding part of the Terms and Conditions governing your use of the EMPARACY EQUESTRIAN platform and any other agreements entered into between you and EMPARACY EQUESTRIAN that incorporate this Privacy Policy by reference. In the event of any conflict or inconsistency between the terms of this Privacy Policy and any other executed agreement, the specific provisions of such executed agreement shall prevail solely to the extent of such conflict or inconsistency.
1. Collection of Data and Information
You may browse certain publicly accessible portions of the Website without actively submitting personal details. However, to access specific features, register an account, make purchases, or utilize our Services, we collect, store, and process various categories of information that you voluntarily provide to us or that are generated through your use of the platform.
A. Personal Information Provided Voluntarily
The term "Personal Information" refers to any data about an individual who is identifiable by or in relation to such data. The Personal Information we collect includes, but is not limited to:
Identity Data: Full legal name, title, gender, date of birth, and details of the organization or entity you represent (if applicable).
Contact Data: Postal/shipping address, billing address, telephone/mobile number, and email address.
Verification & Identification Documents: Government-issued identification, business registration details, or other official proof of identity where required for verification or compliance.
Financial & Payment Data: Bank account details, credit/debit card numbers, digital payment identifier keys, and transaction history related to your purchases or interactions. (Note: Payment processing is handled by PCI-DSS compliant third-party gateways; we do not store raw card CVVs or passwords).
Voluntary Submissions: Any information, feedback, communications, or materials provided in forms, inquiries, survey responses, reviews, or customer support interactions.
B. Other System & Interaction Information
We may also collect and process non-public operational data, referred to herein as "Other Information", which includes:
Account login credentials, security questions, passwords (stored in encrypted/hashed formats), and authentication tokens;
Records and transcripts of electronic or voice communications exchanged with EMPARACY EQUESTRIAN;
Information, media, or comments submitted in discussion forums, chat spaces, community portals, or user-generated content sections; and
Modifications, corrections, or updates made by you to any previously submitted data.
2. Automatically Collected Information & Tracking Technologies
Whenever you access or interact with the Website, certain technical data is automatically generated and recorded by our systems or third-party analytics integrations:
Technical Identifiers: Internet Protocol (IP) address, browser type and version, language preferences, time zone settings, device hardware model, operating system, network operator, and unique device identifiers.
Usage & Telemetry Data: Date and time stamps, page interaction data, clickstream analysis, time spent on specific pages, search terms used on the Website, referring/exit web pages, and uniform resource locators (URLs).
Cookies and Tracking Technologies: We utilize cookies, web beacons, clear GIFs, pixels, and automated scripts to optimize Website functionality, store user preferences, analyze site traffic, and deliver a personalized experience. You may modify your web browser settings to reject or limit cookies; however, doing so may restrict or disable certain features or functionalities of the Website.
Third-Party Analytics: We may engage vetted third-party service providers (such as web hosts, analytics engines, fraud monitoring agencies, and security specialists) to collect, process, and analyze system telemetry.
3. Legal Basis and Purpose of Processing
EMPARACY EQUESTRIAN processes User Information strictly for legitimate, lawful, and contractually necessary business operations, including:
Service Provision & Contract Execution: Operating the Website, processing transactions, facilitating equestrian listings/services, fulfilling orders, and administering accounts;
Identity Verification & Security: Verifying user credentials, preventing unauthorized access, conducting background or fraud checks, and ensuring platform integrity;
Operational Optimization: Enhancing user interface design, improving performance, troubleshooting technical bugs, and conducting internal system research;
Customer Engagement & Support: Responding to inquiries, addressing technical requests, providing customer care, and sending transactional notices;
Marketing & Promotional Communications: Delivering newsletters, promotional offers, updates on equestrian products/events, and special announcements (subject to explicit opt-out rights);
Legal & Regulatory Compliance: Fulfilling statutory obligations under Applicable Law, enforcing our legal rights, assisting law enforcement agencies, and resolving legal disputes.
4. Protection of Minors (Children’s Privacy)
Age Restriction: The Website and Services are not directed to or intended for use by individuals under the age of 18 ("Minors") without verifiable parental or legal guardian consent.
Parental Consent Requirement: EMPARACY EQUESTRIAN does not knowingly process personal data of Minors unless explicitly provided or authorized by a parent or legal guardian for equestrian-related enrollments, registrations, or services.
Deletion of Minor’s Data: If we discover that a Minor has provided us with Personal Information without verifiable parental consent, we will take immediate steps to delete such information from our servers. Parents or legal guardians who believe their child has provided us with personal data may contact our Grievance Officer directly.
5. Disclosure and Sharing of User Information
EMPARACY EQUESTRIAN does not sell, rent, trade, or lease your Personal Information to third parties for monetary commercial gain. We share User Information only with authorized entities under strict confidentiality arrangements:
Affiliates & Internal Group Operations: Our subsidiaries, parent company, or affiliated entities for seamless business administration.
Authorized Service Providers: Third-party vendors, technological infrastructure hosts, logistics partners, payment processors, legal/financial advisors, and auditors who assist us in operating our business under contractual obligations of confidentiality.
Legal, Regulatory, and Judicial Authorities: Government officers, regulatory boards, law enforcement agencies, courts, or tribunals when compulsory under Applicable Law, court order, subpoena, or government demand.
Non-Consensual Disclosures
We reserve the explicit right to disclose User Information without prior notice or consent if we reasonably believe such action is necessary to:
Comply with legal processes, statutory mandates, or judicial orders;
Enforce our Terms and Conditions or contractual agreements;
Investigate, prevent, or take action regarding illegal activities, suspected fraud, cyber threats, or physical safety risks; or
Protect the legal rights, property, assets, or personal safety of EMPARACY EQUESTRIAN, its users, employees, or the public.
6. User Rights & Consent Withdrawal (Data Principal Rights)
In compliance with the DPDP Act and Applicable Law, you possess the following rights regarding your Personal Information:
Right to Access and Review: You have the right to request a summary of the Personal Information being processed by us and the identities of third parties with whom it has been shared.
Right to Correction and Erasure: You may request the correction, updating, or erasure of incomplete, inaccurate, or outdated Personal Information stored in our databases.
Right to Withdraw Consent: You may withdraw your consent for data processing at any time by issuing a formal written notice to our Grievance Officer. Note: Withdrawing consent does not affect the legality of processing carried out prior to withdrawal, but it may result in immediate suspension or termination of your registered account and inability to use our Services.
Right to Grievance Redressal: You have the right to seek redressal of any grievances regarding your personal data through our Grievance Mechanism outlined in Clause 12.
7. Marketing Communications & Opt-Out Options
Promotional Opt-Out: You may unsubscribe from commercial or marketing communications at any time by clicking the "Unsubscribe" link provided at the footer of such emails or by notifying us directly in writing.
Mandatory Operational Notices: Opting out of marketing emails will not exempt you from receiving mandatory transactional, administrative, or account-related communications (such as order confirmations, password resets, policy updates, and security alerts).
8. Data Retention & Erasure Policy
EMPARACY EQUESTRIAN retains User Information only for as long as necessary to fulfill the specific purposes outlined in this Privacy Policy, or as mandated by statutory compliance requirements.
Upon receiving a valid request for account closure or data erasure, we will archive, anonymize, or permanently delete your Personal Information, unless retention is strictly required by Applicable Law (e.g., tax records, statutory audits, legal disputes, or law enforcement mandates).
Anonymized or aggregated data—which does not personally identify any individual—may be retained indefinitely for analytical, research, and technical optimization purposes.
9. Third-Party Websites and External Links
The Website may contain links, references, or embedded content pointing to external websites, platforms, or services operated by third parties (including payment gateways, advertisers, or social networks). EMPARACY EQUESTRIAN has no control over, and expressly disclaims all responsibility and liability for, the content, privacy policies, terms of use, or data processing practices of any third-party websites. Accessing external links is strictly at your own risk.
10. Security Safeguards, Disclaimer & Assumption of Risk
A. Security Measures
EMPARACY EQUESTRIAN implements commercially reasonable, appropriate administrative, technical, organizational, and physical security measures—including SSL/TLS encryption, firewall protection, and restricted access protocols—to protect User Information against loss, theft, unauthorized access, disclosure, alteration, misuse, or destruction.
B. Security Disclaimer & Assumption of Risk
WHILE WE EMPLOY INDUSTRY-STANDARD SECURITY MEASURES, NO SYSTEM, DATA TRANSMISSION OVER THE INTERNET, OR ELECTRONIC STORAGE INFRASTRUCTURE CAN BE GUARANTEED TO BE 100% SECURE. BY USING THE WEBSITE AND SERVICES, YOU EXPRESSLY ACKNOWLEDGE AND AGREE THAT YOU TRANSMIT DATA AT YOUR OWN RISK.
EMPARACY EQUESTRIAN shall not be held liable for any unauthorized access, hacking, interception, misuse, alteration, loss, destruction, or disclosure of User Information resulting from events beyond our reasonable control, including Force Majeure events, acts of God, widespread cyber-attacks, system faults, or malicious acts of third parties.
11. Amendments and Updates
EMPARACY EQUESTRIAN reserves the sole, absolute right to update, modify, amend, or rewrite portions of this Privacy Policy at any time without prior individual notice. Any modifications shall become effective immediately upon being published on the Website. Your continued access to or use of the Website or Services following the publication of an updated Privacy Policy constitutes your unconditional acceptance of the revised terms.
12. Governing Law and Jurisdiction
This Privacy Policy shall be governed by, construed, and enforced in accordance with the laws of India. Any legal action, suit, dispute, or proceeding arising out of or relating to this Privacy Policy, data processing, or breach thereof shall be subject to the exclusive jurisdiction of the courts located in India (Kanpur Nagar/ Kanpur/Uttar Pradesh/India).
13. Grievance Redressal Mechanism & Contact Details
In accordance with the Information Technology Act, 2000, the Information Technology Rules, 2011, and the DPDP Act, 2023, EMPARACY EQUESTRIAN has designated a Grievance Officer to address any complaints, inquiries, or privacy concerns.
If you wish to exercise your rights, request data deletion, withdraw consent, or register a complaint, please contact our Grievance Officer using the details below:
Attn: Grievance Officer – EMPARACY EQUESTRIAN
Official Designation: Nodal Grievance & Privacy Officer
Email Address: sales@emparacyequestrian.com
Address / Contact Channel: EMPARACY EQUESTRIAN, [A-681, Awas Vikas, Hanspuram, Naubasta, Kanpur Nagar,208021, Uttar Pradesh, India]
Official Website: https://www.emparacyequestrian.com/
Response Timeline: We will acknowledge receipt of your grievance within 48 hours and aim to resolve all legitimate privacy requests/complaints within 30 days of receipt.